Cheersy.com is a specialized wedding booking platform that revolutionizes how couples connect with day-of coordinators. Unlike traditional full-service wedding planning platforms, Cheersy focuses exclusively on Day-of Coordination services, empowering couples to plan their own weddings while ensuring professional execution on their special day.
The platform represents a complete brand relaunch from ModernRebelMarketplace.com, with a fresh focus on accessibility, inclusivity, and seamless user experience for both couples and wedding coordinators.
The Challenge
The wedding industry has long been dominated by expensive, full-service planners that many couples find inaccessible or unnecessary. Many couples want to maintain creative control over their wedding planning but need professional support to ensure everything runs smoothly on the actual day. The challenge was to create a platform that:
• Connects couples specifically with day-of coordinators rather than full-service planners
• Makes professional wedding coordination accessible to a broader range of budgets
• Provides robust tools for coordinators to manage their business efficiently
• Creates a seamless booking and communication experience
Design Goals
With the rebrand from ModernRebelMarketplace.com to Cheersy.com, we established three core design principles:
Fun: The platform should feel celebratory and joyful, reflecting the excitement of wedding planning
Accessible: Both in terms of usability and affordability, removing barriers to professional coordination
Inclusive: Welcoming to all couples regardless of background, wedding style, or budget
Key Features & Solutions
Advanced Search and Filtering System
Understanding that couples have specific needs for their wedding day, I designed a comprehensive search and filtering system that allows users to find coordinators based on:
Geographic Filters
• Location radius from wedding venue
• Coordinator service areas
• Travel availability and fees
• Service Specifications
• Years of experience
• Coordinator service areas
• Travel availability and fees
• Service Specifications
• Years of experience
Service Specifications
• Years of experience
• Wedding size specialization (intimate vs. large celebrations)
• Venue type expertise (outdoor, religious, non-traditional spaces)
• Cultural and religious ceremony experience
• Wedding size specialization (intimate vs. large celebrations)
• Venue type expertise (outdoor, religious, non-traditional spaces)
• Cultural and religious ceremony experience
Budget and Availability
• Transparent pricing displays
• Real-time availability calendars
• Package customization options
• Real-time availability calendars
• Package customization options
Style and Approach
• Coordinator personality and communication style
• Portfolio browsing with past wedding examples
• Client review and rating system
• Portfolio browsing with past wedding examples
• Client review and rating system
Comprehensive Coordinator Dashboard
The heart of the platform is a robust dashboard that empowers coordinators to manage their entire business through Cheersy.com:
Listing Management
• Profile creation with portfolio galleries
• Service package customization and pricing
• Availability calendar with real-time updates
• SEO-optimized listing descriptions
• Service package customization and pricing
• Availability calendar with real-time updates
• SEO-optimized listing descriptions
Scheduling and Project Management
• Integrated calendar system with client wedding dates
• Timeline creation tools for wedding day schedules
• Vendor contact management and coordination
• Task lists and milestone tracking
• Timeline creation tools for wedding day schedules
• Vendor contact management and coordination
• Task lists and milestone tracking
Payment Integration
• Seamless Stripe payment processing
• Automated invoicing and payment reminders
• Deposit and payment plan management
• Financial reporting and tax documentation
• Secure handling of client payment information
• Automated invoicing and payment reminders
• Deposit and payment plan management
• Financial reporting and tax documentation
• Secure handling of client payment information
Performance Analytics
• Booking conversion rates
• Client satisfaction metrics
• Revenue tracking and forecasting
• Profile view and inquiry analytics
• Client satisfaction metrics
• Revenue tracking and forecasting
• Profile view and inquiry analytics
Technical Implementation
The platform was built with scalability and user experience as primary considerations:
Payment Processing: Stripe integration ensures secure, PCI-compliant payment handling with support for various payment methods and international transactions.
Responsive Design: Mobile-first approach ensures the platform works seamlessly across all devices, crucial for busy coordinators managing multiple weddings.
Performance Optimization: Fast loading times and smooth interactions, particularly important for image-heavy coordinator portfolios.
Results and Impact
The relaunch from ModernRebelMarketplace.com to Cheersy.com successfully positioned the platform as the go-to destination for day-of coordination services. The focused approach on this specific niche allowed for:
• More targeted feature development addressing coordinator and couple pain points
• Streamlined user experience without the complexity of full-service planning tools
• Clear value proposition that differentiates from broader wedding planning platforms
• Enhanced trust and professionalism through specialized expertise
Key Takeaways
Niche Focus Drives Better Solutions: By concentrating solely on day-of coordination, we could create highly specialized tools that better serve both coordinators and couples than generic wedding planning platforms.
Transparency Builds Trust: Clear pricing, detailed coordinator profiles, and integrated communication tools create transparency that's often missing in the wedding industry.
Mobile-First Is Essential: Wedding coordinators are constantly on the move, making mobile accessibility crucial for platform adoption and daily use.
Payment Integration Is Make-or-Break: Seamless financial transactions are essential for business platforms, and the Stripe integration became a key differentiator for coordinator adoption.
The Cheersy.com platform successfully bridges the gap between couples who want to maintain control over their wedding planning and the need for professional coordination on their wedding day, creating value for both sides of the marketplace.